Samuel West is a clinical psychologist with a PhD in Organizational Psychology. He is the founder and curator of the Museum of Failure. The museum’s message is that an acceptance of failure is essential for all innovation and that organizations need to improve their willingness to learn from failure. The collection consists of over a hundred failed innovations including tech, food, business models and some stupid products that should never have made it past the brainstorming sessions. The museum has locations in Sweden and in Los Angeles, and the traveling exhibit is on global tour. Samuel is American-Icelandic and lives in Sweden.